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Title: Power, Adat, and popular TV fiction imaginary
Authors: Mohd Muzhafar Idrus
Ruzy Suliza Hashim
Raihanah Mohd Mydin
Keywords: Narrative exchange
Popular TV fiction
Malay adat
Popular culture
Issue Date: Nov-2014
Publisher: Leena & Luna International (Pvt) Limited
Citation: Asian Journal of Social Sciences & Humanities, Vol. 3(4), November 2014, pp. 186-196.
Abstract: Research by Smith (2010) has shown that one of the implications of culture is the expansion of power. This paper explores how power is legitimized through the idealizing of Malay adat (customs) by the “dominant knowers” in Malaysia’s popular TV fiction. Based on Conversation Analysis of selected narrative exchanges in Julia and On Dhia, dominant knowers prevail in conflicts using adat-related reasons in instituting the roles of women and men in everyday discourses. While Malay women attempt to establish themselves as the dominant knowers by using logic, their logic is turned down whereas in scenes where women are hardly given any chance of a voice, they are made invisible through mere sighs as if they have been pushed to a position where they lack personal choices. By focusing on TV fiction’s narrative exchanges, we ultimately unveil that although TV fiction is broadcast in times of modernity, Malay adat is still legitimate for expanding power and authority in everyday unconscious experience.
ISSN: 2186-8492 (Online)
2186-8484 (Print)
Appears in Collections:Asian Journal of Social Sciences & Humanities

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