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Title: Globalization, re-discovery of the Malay ‘Local,' and popular tv fiction through audience narratives
Authors: Mohd Muzhafar Idrus
Keywords: Malay 'local'; re-discovery; TV fiction; popular culture; postcolonial literature
Issue Date: 2016
Publisher: UKM
Citation: 3L: The Southeast Asian Journal of English Language Studies, 2015, Vol 22(2): 31 – 48
Abstract: The proliferation of TV fiction can be partly explained by TV producers attuning their products to draw audience’s attention. Narratives of love dominate the plots and almost always the good is pitted against the evil, rich against the poor - ultimately the good always wins. The formula may be clichéd, but in places where news of war, terrorism, diseases, violence, and conflicts usually prevail, respite from tumultuous realities of the world can often be found in popular TV fiction. Here, we study three popular Malay TV fiction, Julia, On Dhia, and Adam & Hawa to examine how TV fiction viewers relate to them through personal narratives and focus group interviews. Through their voices, we reveal that despite TV fiction viewers’ constant preoccupation with Western-imposed globalization, the TV fiction set against the backdrop of globalization can encourage the viewers to re-route their ways to re-discover their imaginary ‘good old days’ that are often dismissed, neglected or forgotten.
ISSN: 0128-5157
Appears in Collections:3L: The Southeast Asian Journal of English Language Studies

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