Please use this identifier to cite or link to this item: http://ddms.usim.edu.my:80/jspui/handle/123456789/14844
Title: تباين مفهوم الهوية الوطنية في الإعلام التلفيوني الفلصطيني
Authors: Ihab Ahmed Awais, Osama Kanaker
Mahmoud Ayash, Sujod Sameeh Awais
Keywords: Keywords: national identity, television media, identity, political participation, political awareness
Issue Date: Dec-2016
Publisher: Universiti Sains Islam Malaysia
Abstract: تكمن‭ ‬أهمية‭ ‬هذه‭ ‬الورقة‭ ‬في‭ ‬أنها‭ ‬تحاول‭ ‬رسم‭ ‬مفهوم‭ ‬خاص‭ ‬لأهم‭ ‬التجاذبات‭ ‬في‭ ‬السياسات‭ ‬الإعلامية‭ ‬المرتبطة‭ ‬بالتغيرات‭ ‬السياسية‭ ‬والتي‭ ‬أدت‭ ‬إلى‭ ‬نشوء‭ ‬اختلافات‭ ‬وإشكاليات‭ ‬جذرية‭ ‬على‭ ‬مفاهيم‭ ‬وطنية‭ ‬عامة‭ ‬من‭ ‬المفروض‭ ‬أن‭ ‬تحظى‭ ‬بإجماع‭ ‬وطني‭ ‬أبرزها‭ ‬‮«‬الهوية‭ ‬الوطنية‮»‬،‭ ‬حيث‭ ‬يتركز‭ ‬الهدف‭ ‬العامُّ‭ ‬للدراسة‭ ‬في‭ ‬التعرُّف‭ ‬على‭ ‬دور‭ ‬التغطية‭ ‬الإعلامية‭ ‬لقناتي‭ ‬الأقصى‭ ‬وفلسطين‭ ‬الفضائيتين‭ ‬وانعكاساتها‭ ‬على‭ ‬مقومات‭ ‬الهوية‭ ‬الوطنية‭ ‬الفلسطينية،‭ ‬حيث‭ ‬اعتمدت‭ ‬الدراسة‭ ‬المنهج‭ ‬الوصفي‭ ‬ذو‭ ‬التعبير‭ ‬الكيفي،‭ ‬وإستخدمت‭ ‬المقابلة‭ ‬كأداة‭ ‬للإجابة‭ ‬عن‭ ‬أهداف‭ ‬الدراسة‭ ‬من‭ ‬خلال‭ ‬مقابلة‭ ‬عدد‭ ‬من‭ ‬الإعلاميين‭ ‬في‭ ‬قناتي‭ ‬الأقصى‭ ‬وفلسطين‭ ‬الفضائيتن،‭ ‬بالاضافة‭ ‬للمصادر‭ ‬الثانوية‭ ‬من‭ ‬الكتب‭ ‬والمنشورات‭ ‬والمراجع‭ ‬ذات‭ ‬الصلة‭. ‬ومن‭ ‬أبرز‭ ‬النتائج‭ ‬التي‭ ‬توصلت‭ ‬لها‭ ‬الدراسة‭ ‬أن‭ ‬للارتباطات‭ ‬السياسية‭ ‬والمالية‭ ‬للقنوات‭ ‬الفضائية‭ ‬إنعكاس‭ ‬واضح‭ ‬على‭ ‬تحديد‭ ‬أولويات‭ ‬التغطية‭ ‬الإعلامية‭ ‬ورسائلها‭ ‬الإخبارية‭ ‬المتعلقة‭ ‬بمقومات‭ ‬الهوية‭ ‬الوطنية،‭ ‬وبالتالي‭ ‬فإن‭ ‬كلا‭ ‬القناتين‭ ‬كانت‭ ‬تغطي‭ ‬القضايا‭ ‬المتعلقة‭ ‬بمقومات‭ ‬الهوية‭ ‬الوطنية‭ ‬من‭ ‬منظورها‭ ‬وضمن‭ ‬محددات‭ ‬تلك‭ ‬الإرتباطات،‭ ‬مع‭ ‬عدم‭ ‬إغفال‭ ‬حقيقة‭ ‬سلبية‭ ‬الدور‭ ‬لكلا‭ ‬الفضائتين‭ ‬‮«‬إلى‭ ‬حدٍ‭ ‬ما‮»‬‭ ‬في‭ ‬خدمة‭ ‬الهوية‭ ‬الوطنية‭ ‬الجامعة‭ ‬للكل‭ ‬الفلسطيني،‭ ‬والذي‭ ‬يعزى‭ ‬إلى‭ ‬أن‭ ‬السياسات‭ ‬الإعلامية‭ ‬المطبقة‭ ‬حالياً‭ ‬والظروف‭ ‬السياسية‭ ‬المحيطة‭ ‬لا‭ ‬تخدم‭ ‬الهوية‭ ‬الوطنية‭ ‬بشكل‭ ‬عام‭. ‬واختتمت‭ ‬الدراسة‭ ‬بمجموعة‭ ‬من‭ ‬التوصيات‭ ‬أبرزها‭ ‬ضرورة‭ ‬تحديد‭ ‬خطة‭ ‬إعلامية‭ ‬تتناسب‭ ‬مع‭ ‬الهدف‭ ‬الوطني‭ ‬العام،‭ ‬تقوم‭ ‬على‭ ‬تربية‭ ‬وتوجيه‭ ‬المجتمع،كما‭ ‬أوصت‭ ‬بأهمية‭ ‬حرص‭ ‬الفضائيات‭ ‬على‭ ‬تطوير‭ ‬وتجويد‭ ‬الرسالة‭ ‬الاعلامية‭ ‬الخارجية‭ ‬لمواجهة‭ ‬ما‭ ‬تبثه‭ ‬وسائل‭ ‬الاعلام‭ ‬الإسرائيلي‭ ‬من‭ ‬حملات‭ ‬تشويه‭ ‬وبث‭ ‬أفكار‭ ‬مخالفة‭ ‬عن‭ ‬حقيقة‭ ‬المجتمع‭ ‬الفلسطيني،‭ ‬بالإضافة‭ ‬إلى‭ ‬العمل‭ ‬على‭ ‬تبني‭ ‬استراتيجيات‭ ‬تخدم‭ ‬الهوية‭ ‬الوطنية،‭ ‬لتصبح‭ ‬هوية‭ ‬موحدة‭ ‬لكافة‭ ‬فئات‭ ‬المجتمع‭ ‬تعمل‭ ‬على‭ ‬تقبل‭ ‬التنوع‭ ‬في‭ ‬المستوى‭ ‬الداخلي،‭ ‬وتقوم‭ ‬على‭ ‬تذويب‭ ‬الشوائب‭ ‬التي‭ ‬خلفتها‭ ‬التجاذبات‭ ‬السياسية‭.‬ كلمات‭ ‬مفتاحية‭: ‬الهوية‭ ‬الوطنية،‭ ‬الإعلام‭ ‬التلفزيوني،‭ ‬الهوي،‭ ‬المشاركة‭ ‬السياسية،‭ ‬الوعي‭ ‬السياسي Abstract The Palestinian public opinion is largely influenced by the media discourse which is linked to the political context of the country. This may be due to the nature of the media environment in Palestine where most of the media organizations are under the control of political parties. This paper is trying to draw a particular concept to clarify the implications of the most important interactions in media policies associated with the political changes led to emergence a drastically differences with general national concepts that should have a national consensus, mostly with regards to national identity. This study will look towards two of the prominent television channels namely Al-Aqsa and Palestine television’s channels and their role in shaping the Palestinian national identity. The main objective of study to identify the role of Palestinian television media coverage represented by Al-Aqsa and Palestine channels and their impact on the elements of the national identity. The study used qualitative descriptive methods which includes interviews with a number of media experts of Al Aqsa and Palestine channels. as well as analysis of secondary sources such as books, publications and related references. The findings show that political and financial factors played an important role in determining the daily media coverage of both channels. This also means both Al-Aqsa and Palestine television have varying roles in representing the elements of the Palestinian national identity. In addition, this study argues that both channels played a negative role in shaping the Palestinian unified national identity due to inconsistencies of the media policies with the aspiration of Palestinian national identity in general. The research recommends the need to determine strong media policies to commensurate with the national goal of the Palestinian community. The Palestinian channels should develop and improve the media message to counter the Israeli media campaigns which distort the truth and violates the right of the Palestinian society and their national identity.
URI: http://ddms.usim.edu.my:80/jspui/handle/123456789/14844
Appears in Collections:'Ulum Islamiyyah, Vol.18, Dec, 2016

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