Please use this identifier to cite or link to this item: http://ddms.usim.edu.my:80/jspui/handle/123456789/8182
Title: Persepsi Pelancong Arab Dan Pihak Penyedia Perkhidmatan Tereadap Penggunaan Bahasa Arab Dalam Penyampaian Maklumat Dan Informasi Di Lapangan Terbang Antarabangsa Kuala Lumpur
Authors: Ismail, Hj. Sulaiman Bin
Abdul Razak, Zainur Rijal Bin
Mohd Amin, Mohd Zohdi Bin
Issue Date: 1-Jun-2008
Publisher: Universiti Sains Islam Malaysia
Abstract: The Studies of Arabic language and its usage in specific and authentic context have emerged a long time ago among its native speakers as well as among its non native speakers. However studies have not yet been carried out on the usage of Arabic in its specific context especially in the air port area out side of Arab countries. Thus, the usage of Arabic language at the KLIA as a medium of conveying information has triggered a new dimension as the only one of its kind of services offered. It also arises a question, does it achieve its objectives and how positive is the perception on the services provided as perceived by the users as well as the officers in charged at the air port. This study clearly showed positive perception among the users and officers in charged towards the usage of Arabic at the air port of KLIA. The good infrastructure and facilities, the capabilities and skills of the staff as well as the quality of the services provided are among the key factors that have brought up the emergence of this positive perception among them. However, there are rooms for improvement, need to be taken into account by related authorities seriously, especially in terms of providing enough and sufficient Arabic printed materials, sinages and electronic boards, and improving the language skills and capabilities among their staff. It is obviously found in this study that this kind of services offered by the KLIA has given good impact and positive perception am
URI: http://ddms.usim.edu.my/handle/123456789/8182
Appears in Collections:Year 2008

Files in This Item:
File Description SizeFormat 
Persepsi Pelancongan Arab dan Pihak Penyedia Perkhidmatan abstrak.pdf8 MBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.