Please use this identifier to cite or link to this item: http://ddms.usim.edu.my:80/jspui/handle/123456789/1528
Full metadata record
DC FieldValueLanguage
dc.contributor.authorWan Rasyidah Wan Nawang-
dc.contributor.authorNor Hazlah Hashim-
dc.contributor.authorAinulashikin Marzuki-
dc.date.accessioned2009-03-19T02:37:03Z-
dc.date.available2009-03-19T02:37:03Z-
dc.date.issued2009-03-19T02:37:03Z-
dc.identifier.urihttp://hdl.handle.net/123456789/1528-
dc.description.abstractConsumer behavior from the marketing perspective has brought the surface of the an exciting area for study and research. The way consumer behaves, acts and decides on certain matters have been the focal interest among the researcher. The reason is in order to produce products and services according to the costumer needs and preferences. With regards to this study, the main objective is to examine the cosumers' perceptions on financial decision-making particualy on unit trust investment. Unit trust investment in Malaysia is start to booming after the success of ASN and ASB introduced by PNB as in 1980s. Since then, the growth of unit trust industry in Malaysia is very encouraging. The statistical figure of the industry has shown a positive and repid growth over the year.en
dc.language.isoenen
dc.relation.ispartofseriesCODE: PPPP(C)/2007;-
dc.titlePerception Of Malaysians Towards Unit Trust Investments: a Case Study in Klang Valleyen
dc.typeResearch Reporten
Appears in Collections:Year 2008

Files in This Item:
File SizeFormat 
Wan Rasyidah Binti Wan Nawang..etc. (S378)--- PPPP(C)2007.pdf11.48 MBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.