Please use this identifier to cite or link to this item: http://ddms.usim.edu.my:80/jspui/handle/123456789/5338
Title: Socio-Economic Characteristics of Repeat Visitors from West Asia in Malaysia
Authors: Mohamed Sharif Bashir
Nursilah Ahmad
Keywords: Repeat visitor
Tourism industry
Socioeconomic characteristics
Malaysia
Issue Date: 2005
Publisher: Universiti Sains Islam Malaysia
Series/Report no.: Vol 1, No.2 2005;
Abstract: The main objective of this paper is to analyze the socioeconomic characteristics, traveling and expenditure patterns of repeat visitors h m West Asia in order to capture reasons for repeat visitations. This study conducted survey questionnaire at various locations in Klang Valey based on purposive sampling in mid 2004. The findings showed that West Asia repeat visitors were singles, males of 20-40 age groups, high paid income and well traveled. Age group and occupation were significant factor influencing repeat visitation. The traveling and expenditure patterns are quite similar with the first time visitors. Greater understanding of the repeat visitors profile will help policy-maker formulate cost-effective marketing strategies.
URI: http://ddms.usim.edu.my/handle/123456789/5338
ISSN: 1823075X
Appears in Collections:JMIFR - Vol. 2, No. 1, 2005

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